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| "Hello! I'd like to buy an argument." "No you wouldn't." |
- P&P
- GUM: In 1662 to answer questions about the universe King Charles II chartered a group of philosophers the Royal Society of London for the Promotion of Natural Knowledge. Among other things, it's members called for a kind of writing that was precise, exact, and not decorated with the elaborate, metaphors or odd, allusions of their predecessors.
- Logos (logical), Ethos (ethical), and Pathos (emotional): the three types of appeals into which Aristotle divided the art of rhetoric, argument, or persuasion.
- Logos - logical appeals
- logic (syllogisms), facts, statistics
- Ethos - ethical appeals
- moments when and ways in which a writer or speaker addresses how he is qualified, moral, and charitable (i.e. has the audience's best interests in mind)
- Pathos - emotional appeals
- the use of anecdotes, figurative language, symbols, and images to appeal to an audience's emotions
- Read Jonathan Swift's A Modest Proposal
- Discuss uses of logos, ethos, pathos
- How would you characterize this essay? What is Swift trying to accomplish with it?
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